Chocolates carry sentimental value for love and affection, especially when shared or gifted. Today people adore sharing chocolate, especially on the valentine’s day the sale of chocolates is up to 75%.
The bulk chocolate specialists ensure to appreciate consumers buying their products at discounts. Chocolate is advertised to be shared because it is a luxury and healthy edible item, which was deeply rooted since pre-columnisation.
Chocolate as luxury and healthy food
Cacao was consumed by nobility and priest as it was expensive and considered to be a luxury food. Common people attained limited supply of cacao. It was blended with corn for an energetic and filling meal replacement for the laborers.
Chocolate and coca was rare and regarded to be novel and delicious. Therefore, Europeans saw chocolate as medicinal and otherworldly luxury. Chocolate was applied in treating ailments of malnutrition because of its stimulant properties.
This era was associated with poverty, which in turn was connected with ethical low standards. Therefore energizing, fattening and expensive edible like chocolate made its name, as a healthy food item.
Rather than a luxurious edible item, chocolate turned into a fuel for working class. Ads depicted chocolate to be for strong men making them stronger. Consumers of each gender were encouraged to eat chocolate for enhancing their health.
The late 19th and early 20th centuries represented radical re-imagining of ‘for whom chocolate was’. Government of newly industrialized countries encouraged consuming healthy food like chocolate. With an increase in wealth, people could afford to give priority to their health needs.
After the World War II
Chocolate lost reputation as healthy food because consumer’s health concerns got focused on diet related lifestyle ill effects like heart diseases. Manual labor was reduced, so there was no need to consume calorie-loaded invigorating foods. Chocolate got to be blamed for many health issues like diabetes and acne.
Current 21st century perception
There has been a drastic shift in the past few years. Unprocessed and lightly sweetened chocolate products are produced.
Health conscious customers are made aware about the chocolate’s healthy fats and antioxidants benefits. However, poor and labor class people cannot afford chocolate products even in the wealthy Western countries.
Chocolate conception remains the same as it was in ancient past – an exotic health drink for wealthy instead of industrial era’s perceptive about chocolate as a modest fuel for labor class.